Manifesto

 

I believe that writing is a life skill that everyone can master. You may not want or need to write a literary masterpiece, but being able to construct concise, elegant sentences that convey information with precision and clarity, accurately communicate your ideas and opinions, or reflect your personality or that of your business or brand, is both important and achievable.

The rise of social media means that the written word is now our foremost method of communication and it has become more necessary than ever to write in an eloquent and intelligent manner. Internet search engines look for relevance, length, and originality of content, and they also screen pages and posts for grammar, punctuation and syntactical errors – so having plenty of insightful and well written copy on your website is crucial to its ranking success.

Yet many people struggle to transform their ideas into words. The blank screen becomes a physical block that drains your confidence and energy, leaving you defeated and demoralised. You may have a successful career and be able to express yourself verbally with no difficulty, but when it comes to writing things down you hit a brick wall.

On this blog you will find posts to help you fill that blank space with fluent, well constructed sentences that convey clearly all that you want and need to say. Whether you are composing business letters or informal social media posts, personal memoirs or college essays, product descriptions or customer newsletters, you will discover practical tips, skill-building strategies and inspiration, as well as discussions on the difference that writing can make to your confidence, career and even your wellbeing.